I used to think that no one, (above the age of 11) could have serious feelings about marshmallows (unless they were accompanied by graham crackers and a chocolate bar). This was before I tried the NEW marshmallows. Not the Jet Puff variety, not the kind that you take camping, I'm talking about the fancy ones you get at Whole Foods, or The City Bakery. These marshmallows are a completely different story, and completely worthy of your serious feelings. While I've had them dipped in chocolate and rolled in toasted coconut, I've never had a lemon, cherry, or blueberry flavored one. This will soon be rectified thanks to Mia Mallows.